Tag: coworking community

A Course to Grow Your Coworking Space Community

Launch offer: use code CoworkingHandbook for a 25% discount

A lot of coworking space operators have complained over the years that one of the biggest problems they have is their community. They suffer to start them, to grow them and to keep them healthy. If you are having these issues, this coworking community course is for you.

Growing and working with your community should not be a problem. It should mean work but not something to suffer through.

I’ve been involved in community building since I was a teenager and started volunteering. In my university years I worked doing public relations for night clubs and also started working in marketing and communication, doing media production, and then working in public affairs and promoting the startup scene in Brussels. All this experience helped me a lot when I decided to start my coworking space.

It Is a Skill

No, community building is not a natural trait of my personality. I was a dork at school and I’m not the most likable person in the world all of the time, but I can get over it easily and build relationships and communities.

Community building is something I’ve learned to do and so can you. You need to care and be willing to step over your personally imposed limitations, to grow.

I used my community skills to grow Betacowork and to build such an amazing community that three of its members ended buying the coworking space.

Start on Monday

Yes, the course starts on Monday (March 4) and you can get in with a discount: use the code CoworkingHandbook .

Because this is the first edition of the course I’ve slashed the pricing.

What I’ve not compromised is the content. Every weekday (yes, you get weekends off) you will get a new lesson. With these lessons you will get tasks to do in your coworking space that will already help you even before the course is finished. These lessons take into account that you already have a full time job. The course is broken up in chunks to help you do what you have to do and not waste time. In just 28 days you will be reaping the benefits of your commitment.

I Will Be Helping You

I will be participating in the course community area and also available via messaging.

Building a community is something I’ve done multiple times. Join the coworking community challenge and we will grow yours together.

Free Coworking Community Webinar

If you want to create and grow the community side of your coworking space, I’ve created a course that will help you: the Coworking Community Challenge. It goes beyond what we discussed in this webinar and develops the practical how to. Check it out and let me know what you think.

On Thursday February 7 I will be hosting my first free webinar to answer your questions about coworking communities. I would like to focus on the community side, but please ask any question you need help with.

It will take place at 9:30am SF time, 6:30 pm Brussels time. Find out your local time here.

Countdown by countingdownto.com

To signup and send questions, please submit the form below. Limited seats available!

Looking forward to it!

Coworking Community Course Outline Draft

I’ve started preparing my online coworking community course following the videos provided by Udemy (kudos to them, awesome onboarding experience with he Setting Your Goals and Making Your Course Outline video courses).

This is the first draft of the outline of the course. Please let me know what you would like to include in the course in the comments. All questions and ideas are welcome.

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Who is this course for?

This course is for owners or employees of coworking spaces that don’t have a community yet or are struggling with creating, growing and maintaining an active and healthy community.

Course outline

  • Intro
    What are you going to learn in this course
    What will you be Able to do at the end of the course
    Who is the instructor and why is he the best person to be teaching this course
  • Community
    Why is community important for coworking
    What is community
    The value of community
    Your role as a community manager
    Take care of yourself and of the community
    Trust, Ethics & Personality
    How community helps you get and retain more coworkers
  • Build a growing, thriving and helpful community of coworkers
    Strengthening links among coworkers & accelerating serendipity
    The power of introductions
    Introduce yourself
    Introduce others
    Be on the look for win wins
    Start your community
  • How to grow your community
    Reach out
    Get people into your space
    Events: attend, host & organize
    Events to organize in your coworking space
  • How to nurture your community and keep it healthy
    Creating and strengthening links
    How to deal with conflict
    Have more events and more attendees at their events
  • Event Organization
    How to have more events at your space with less work from you
    How to get more people to sign up to your events
    How to get the attendees to show up to your events
  • Getting and giving help
    Helpful coworkers that contribute positively to the community and to the coworking space.
    How to get help for the community
    How to get help for the coworkers
    How to get help for yourself
  • Conclusion
  • Bonus lectures

As part of the bonus lecture I’m thinking of including some tips from the leading practice specialists in the coworking world, and of course deals.

There’s also a Sales & Marketing course in the making, learn about it through the coming email updates.

PS: this course is one of the projects of my entrepreneurship challenge. Check it out, you may find inspiration for your next professional or personal challenge.

How to Create, Grow, and Nurture Your Coworking Community (Coworking Handbook Extract)


The Next Web is one of the mail online publications about technology and startups in Europe. Yesterday they published a long extract of the Community chapter of The Coworking Handbook with links to other interesting posts about community.

How to value and nurture your local coworking community

Ramon Suarez is the founder of Betacowork. His latest work, “The Coworking Handbook,” is a guide for company owners and managers. Below is an excerpt from the chapter about growing your community.

We all have a different definition of community. Community is an elastic concept, like so many others in the world of coworking. The community of coworkers (of which you are part of as an operator) is what makes a coworking space sustainable in the long term and what brings more value to the coworkers themselves.

A community is not a zero sum game, where one person has to lose in order for another person to gain. In a community the gain of one becomes a gain for the whole. Coworking space operators and a lot of coworkers become masters of the win-win, where all sides gain (although maybe in different quantities).

When you start a community you are the first member. To get some early members to work with you, you have to go out and get more. It can be business partners, prospective coworkers, friends… You have to go out and find anybody that could be interested in working in a coworking space and with whom you can build and grow this new community. 

Your inner circle of family and friends is within easy reach—you have to grow beyond it. You will have to attend and create events, introduce yourself and others, you will have to share your story and learn from other people’s stories… And you will have to do this while staying true to yourself.

Don’t be an ass, refrain from pitching. You are building relationships with other human beings, it is not a one way street. 

Communities are about people, not brands, logos or Facebook pages. The glue that binds them is human relationships. Start connecting people and you will be starting your own community, the community of your coworking space. As a member of a community, others want to know you and find out if they can trust you.

Trust is the basis of relationships, and you can start by giving some trust and then work on it based on the other person’s behavior. One of your roles is to help build trust among the members.

A community is not just a network. Community is not just a group of people that work under the same roof. A community is based on experience, participation, responsibility and relationships. These are the ingredients that develop a sense of belonging and keep a community alive. You must have shared experiences.

With participation you will have a greater sense of commitment and belonging. Without responsibility for your own actions, toward others and toward the coworking space, you cannot have healthy relationships. Without building relationships among the members of a community, you only have a collection of people.

The value of community

All this community talk is not a hippie dream; it is about adding value to others and to your business. Without a community of members and operators that has the right dynamics, the only value of your coworking space will be exactly that: the space.

You will not be providing the added value to make coworkers sign-up and stay, nor will you have a sustainable advantage over the multiple competitors of coworking (homes, other coworking spaces, business centers, shared offices, etc.)

Coworking was born from the need of independent professionals to share—experiences, networks, expenses, etc. It became a reality when professionals worked in a common environment and forged trust. Trust allows us to go further in very different ways, helping us humans create quality relationships both on a personal and a professional level.

If we manage to create an ecosystem where our clients feel comfortable working alongside their coworkers and us, to collaborate, and to help each other, we will be giving them real exclusive and unique value. They will remain as customers, and they will bring others along to work at our coworking space.

The faster we can strengthen the links among coworkers and accelerate the establishment of trust, the more durable, valuable and profitable the relationship with each coworker will be. You will see that as these links and trust develop and strengthen themselves, the value that the members get from belonging to your community increases.

When your clients become aware of the value of coworking with you they will become true coworkers, not just a user who will leave as soon as they find a cheaper chair and table. They will start to evangelize and recommend your space, they will give you continuous feedback, and they will help your coworking space grow strong and healthy.

Building this kind of bond within your community will make it easier for you to propose bigger things and projects with an increasing level of commitment in time, content or price.

There are always different communities and sub-communities interacting in your coworking space. Your community involves everyone who is going to be part of or in contact with your space and brand: your coworkers, the participants in events and the larger local community you are having an impact on.

Your community is formed by and has a role in different communities that go beyond the walls of your coworking space, but your space is one of the main links and activators. You are the operator of a hub that brings a lot of value to them.

You may raise interest about your coworking space among associations, businesses and public institutions in your area. Talk with them and be open, but if you see there is a lot of time and effort commitment on your side and not enough return, cut down on it. Some people have very good intentions and a salary that pays them to spend a lot of time on issues with no clear timeframes or objectives. You don’t. 

Create, grow and nurture your community

The first challenge you are going to face when starting a community around coworking is that coworking is not well known. Even with its explosive growth, there are very few people who have ever worked in a coworking space; few know about coworking.

Be smart about it, and speak to the issues and needs that your prospective members face by working home alone, in cafés, etc. You have to educate people about coworking, and bring them in by providing something useful and of value to them.

Start your community

The most important thing to know about starting a coworking community is this: You do not need to have a space. Go out and find people who would like to share some work time in a social way.

You can organize it anywhere you have electricity and Internet (thermal comfort is a plus). Getting to know these people will help you understand their needs, if there are enough people to start, how they are working, how to reach them… Organizing these events will also help you gain a list of prospects to bring to your space once you rent it. One event is not enough.

Do it regularly and remember that coworking is about working, not just socializing: your clients are professionals who are trying to make a living.


If you want to read more, you will have to get the book.