Esta es mi selección personal de libros y lecturas útiles e interesantes. Solo recomiendo libros que he leído y que me han gustado mucho.
El único libro en español que he leido y recomiendo es Living Coworking: La filosofía coworking como nueva forma de trabajar de Manuel Zea Barral, el creador de Coworking Spain.
En cuanto a publicaciones en línea, os recomiendo Zona Coworking, dirigida por Rafael Moreno.
Aquí tenéis más libros sobre coworking en español.
Sí quieres que incluya tu libro aquí, mándame una copia para que pueda leerlo y decidir si lo incluyo (puede que incluso escriba sobre él en el blog). Si crees que falta alguna referencia, mándame un mensaje incluyendo: título, autor y porqué merece la pena (si añades lo más importante que has aprendido con esa lectura aún mejor).
Os dejo aquí la lista en inglés por si os puede ser útil.
Coworking books and readings
- The Coworking Handbook, by Ramon Suarez, founder of Betacowork Coworking Brussels and president of the European Coworking Assembly. Different pricing depending on country:US IN UK DE FR ES IT JP BR CA MX AU. How to open and operate a coworking space, with practical tips for all areas of the business.
- No More Sink Full of Mugs, by Tony Bacigalupo, founder of New Work City in NY. Price $19 PDF. Focused on solving common community issues.
- Working in the UnOffice: A Guide to Coworking for Indie Workers, Small Businesses, and Nonprofits, by Genevieve V DeGuzman. Price $17.99 paper, $7.77 Kindle. The initial theory part is interesting, but the best part is on the second half where different coworking and office businesses explain the kind of events they do, their structure, their offering, etc. A highlight from the first part: “What you pay for is membership, the right to belong.”
- Workplace Innovation Today: The Coworking Center, by Andrea P. Foertsch. Price: Free. An interesting short presentation for C level executives and people that want to learn some basic theory about coworking. The business profile examples have interesting content for operators, like lease information, growth, income structure, etc. More papers coming up here.
Business and entrepreneurship books and readings
- Running Lean. Ash Maurya. The step by step application of Lean Startup & Customer Development.
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. Michael Gerber. What you have to do to run a company that delivers better service consistently, works better, and is worth more with less effort. In a few words: work on your business, not in your business.
- Essentialism: The Disciplined Pursuit of Less. Greg McKeown. If you find yourself stretched too thin, overworked and loosing motivation this book will help you refocus on your professional and personal life.
- Business Model Generation. Ostewalder & Pigneur. Their Business Model Canvas has revolutionized the way we think about creating business and accelerates a lot the creation of a viable business plan. Complemented with Ash Maurya’s Lean Canvas.
- Information Rules. Shapiro, Varian (yes, Google’s Varian). A classic that is fully applicable now a days. The examples are old but not the business logic.
- Startup Communities. Brad Feld. To create thriving ecosystems in any city.
- Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur. Brad Feld. Couples and entrepreneuship can be tricky. This book helps you improve and maintain your relationship and understand your significatn other better.
- The Management Playbook. Brandon Allen. Great reading about how to develop an effective management style.
- How to Talk So Kids Will Listen & Listen So Kids Will Talk. Adele Faber. Not only a parenting book, also good to teach you to talk and listen to your team.
Marketing and sales books and readings
- Influence. Robert Chialdini. You have to read this book to understand the psychology of sales and use it to your advantage. You will sell better and be less prone to fall for sellers’ tactics Easy and full of good examples.
- Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal. Oren Klaff. Great book on how to pitch to anybody (investors, clients, audiences). Focus on the techniques and ignore the bragging.
- The Ultimate Startup Guide To Outbound Sales — Startup sales hacks. Steli Efti. Great primer to learn about selling and to improve your sales.
- Marketing to the social web. Larry Weber. For those that have no clue about social media, this is the intro you need to read.
Design and usability books and readings
- Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability. Steve Krug. THE book to make better websites: your users will be happier, you will sell more with less effort.
- The Design of Everyday Things. Don Norman. Principles of design to make everything better with good and useful design.
- Getting Things Done: The Art of Stress-free Productivity. David Allen. The best book to help you get more things done, better and in less time with a lot less of stress.
- The 7 Secrets of the Prolific: The Definitive Guide to Overcoming Procrastination, Perfectionism, and Writer’s Block. Hillary Rettig. The title says it all.
Self publishing books and readings
- Createspace and Kindle Self-Publishing Masterclass. The Step-by-Step Author’s Guide to Writing, Publishing and Marketing Your Books on Amazon. Rick Smith. This is the book that I used as a reference to self publish The Coworking Handbook.